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RIHANNA the new creative director of PUMA – #RIRIPUMA

Rihanna is a global pop star, we all remember the transparent dress that she dressed during the CFDA awards. Her influence within the fashion industry is powerful but now this influence will spread even further.

The pop star has been nominated the creative director of Puma. She will oversee the women’s line focusing on fitness and training clothes.

“I’m very excited about this. Whether it’s apparel or shoes or accessories, I want to modernize it by highlighting the classics and going from things that make Puma Puma — give it a youthfulness, make it hip, basically [make it] Rihanna,” the singer told to a WWD magazine.

Now we just have to wait to see the new #RIRIPUMA

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