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Great Instagram contest ideas

One of the most interesting marketing activities that can be done on Instagram is the launch of a contest.

And wait, launching a contest, it’s not just a way to engage with your customer base or to expand it, but it can be a great way to get new and free content. That you can use to give a touch of authenticity to your website or commerce.

I’ve gathered some Instagram contest ideas that you can easily execute, so let’s start.

1. Like to win Contest

This contest is very very simple, you just ask people to like your contest image; then you choose the winner from among the likes.

This kind of contest can be useful especially for e-commerce websites, that want to make a giveaway.

To be fair, this kind of contest cannot be a random once in a while activity, but I’ll suggest planning multiple Like to win contests; in order to build a relationship with your audience.


2. Selfie contest

In the selfie contest, you invite your audience to post selfies about themselves with your product, or not. Well, you can also launch a “Selfie themed contest” something that invites your audience to post selfies of themselves with a precise facial expression, or in a specific situation during their day.

It’s fundamental to offer a good reason to your audience to post a selfie, it can be something physical, like a product, or an experience or you can feature them on your website making of the winner the official testimonial, stay creative on this!

And always remember to announce the winner!


3. Hashtag Contest

Instagram is all about hashtag, and a great way to run a contest is to ask people to post images with your hashtag.

Then all you have to do is to search for the hashtag and pick the winner đŸ˜‰

You can use this kind of contest to increase the brand awareness of your company, but this kind of contest is perfect to grow your Instagram following base, so use it when you want to really go out and increase your followers.


Run an Instagram contest is easy, the most important thing is to do it with a clear plan in mind. You can reach out to us if you want to execute an Instagram strategy.

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