Although there is no exact formula to making a perfect landing page, there are 5 rules to design a great landing page and increase your chances to convert a lot of leads.
If you’re looking for ideas on where to start with your next landing page design, here you can find some important elements and rules to design an effective one.
1.Headline & Copy
Your headline and the copy should be working together, with the goal to increase the cognitive fluency of the user, be very specific and explain in few words the advantages that you offer, or the main features of your service/product.
Always clear Call To Action! The buttons have to be visible and clear.
Moreover always think about your headline for eventual AdWords campaigns.
2. Taking advantage of trust indicators
Remember that insert comments of existing clients, or mentions on important magazines and blogs, it can help to increase trust among the visitors of your landing page. When eyeglasses company start to use Verisign they saw a 41% increase in their conversion rate.
3. Remove all navigation
When a visitor visits your landing page, now’s your opportunity to finally pitch your offer.
With that in mind, it’s crucial that you eliminate any distractions that would cause them to stray away from your page – including your site’s navigation bar and other external hyperlinks. With nowhere else to go, now your visitor can focus all their attention on the offer at hand.
4. Keep your form immediately visible
If your conversion form isn’t one of the first things your visitor sees when they visit your landing page, then you’re doing something wrong. Because you only have a limited amount of time to convince your visitor to convert, you want to keep your landing page copy and design both simple and focused. To help do this, make sure visitors don’t have to scroll down to find and fill out your form. This will save lots of confusion, and help improve your total number of conversions.
5. Go Mobile
It’s just a fact these days that people are reading just about everything on their phones, and your landing page is no different. Before publishing, you should always check how your page is going to shift once it’s on a smaller screen.
The golden rule is to think mobile first.
These are some of the most important rules to put in place when you’re creating a landing page, then there are even more interesting tricks but depends on the kind of product or service that you want to sell.
If you want to transform your website into a machine for conversions write to firstname.lastname@example.org.